The Irish Minister of State for Tourism and Sports Brendan Griffin was in New York last week for the launch of Tourism Ireland’s new 2019 global advertising campaign.
Tourism Ireland CEO Niall Gibbons, Minister Brendan Griffin, Aer Lingus North American head Bill Byrne, Tourism Ireland Executive VP Alison Metcalfe in New York.
Fill Your Heart With Ireland is Tourism Ireland’s new advertising message to the world, and on Tuesday, January 29 at a ceremony attended by travel writers and media professionals, Tourism Ireland CEO Niall Gibbons and Executive Vice President for North America Alison Metcalfe launched the new campaign to a packed house at the Hearst Tower.
Speaking before the official launch, Minister Griffin’s message was dynamic.
“The message is Ireland is very much open for business in terms of being a top destination to visit in 2019,” he said.
“We’ve had extremely positive success from our North American market over the…
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